Exposition- COMPARISON OR
CONTRAST OF ICHITAN
Rich arena battle has erupted ahead order to
the country and everywhere today the battle arena that drinks extremely intense
redevelopment. People may be less interested in the details as much as
consumers like us there, it's not. Either to reduce both the distribution and exchange
it.
SWOT Strength Ichitan brand new fresh look with
a new product is always more interesting. Weakness with the new generation has
a risk to the brand is the same. Intense competition in the industry.
Production is thanks to the economies of scale. On the risk side of the
emerging companies. Reliance on distribution channels way too similar to the
Opportunity and Threat Oishi.
Let's start SWOT analysis of the Oishi beverage
business or the major strengths and Strength of Oishi is. As the first. Market
leadership. Weakness or having a strong brand is a major weakness. No
distribution of their own . Competitors easily imitated. There are many
alternative products. The green tea market is saturated Opportunity at Thailand
's standard of living higher. Revenue increased. Soft drink consumption
decrease. Threat sugar consumption the more important may be the excise tax in
the future. Laws control the sugar intake. Laws control the caffeine in the
drink.
Comparison of the two rivals this flavor. The result is Ichitan a mellow flavor than Oishi.
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